Suzuki aims for class leadership in customer experience

Suzuki aims for class leadership in customer experience


Suzuki Australia is continuously aiming to achieve best practice performance in customer experience. A new direction on training and resources for the brand this year will see the Suzuki dealer network aiming to set a benchmark in the industry.

This direction will provide the Suzuki dealer network with the right know-how and tools to deliver the best possible experience for all Suzuki customers in Australia. From the initial enquiry, product demonstration, right through to the delivery of the vehicle and aftersales service; Suzuki is presenting a standard to customers that will be second to none.

Therefore, Suzuki Australia is proud to announce the new Suzuki Australia Training Academy (SATA). Allowing the entire Suzuki dealer network to participate in specialised, interactive and in-depth training sessions. Importantly, all SATA classes will involve hands-on elements in a bid to improve the entire networks’ skill set and ensure the ultimate experience for our customers.

The new Academy is led by Joanna Montalto – Product & Training Manager for Suzuki Australia will execute training and presentations nationally along with respective automotive field staff.

Suzuki Australia General Manager – Automotive, Mr. Michael Pachota says “Customer experience is a crucial element for the success of our brand in Australia. SATA has been developed as a result of experience and feedback from our field staff working hand-in-hand with the Suzuki dealer network.”

Furthermore, “As a team, the entire Suzuki business will now have the ammunition and ability to enhance every customer’s experience by welcoming them to enjoy the reliability, heritage and advantages that is standard in the Suzuki way of life.” said Mr. Pachota.

The first installment ‘Turbo Class; featuring the all-new Swift Sport’ was held in late January at Sydney Motorsport Park, Eastern Creek. Over 130 Suzuki dealer network staff participated in hands-on demonstrations of the all-new Swift Sport, latest turbo-charged technology and safety features such as Autonomous Emergency Braking (AEB), lane departure warning, weaving alerts and adaptive cruise control to name just a few.

A well received pilot of the program, with positive feedback from all attendees eager for more Training Academy sessions. The next installment of SATA will take place in Q3, whilst smaller in-house sessions will continue at a dealership level to continue the development of the Suzuki customer experience.

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